Dizzy Donkey is a premium tequila and a relative newcomer to the market. Having spent most of their time creating an excellent spirit and little building the brand, they reached out to Caparro & Nash with a simple request. They needed to shake up a social presence that felt too clinical for the fun-loving identity they aspired to.

We revitalized their digital footprint by blending premium aesthetics with a playful and irreverent voice. Through a series of wildly unique images paired with fun, provocative headlines, we turned a lackluster feed into an engaging destination that celebrates the craft and experience of tequila - without taking itself too seriously.