Wine — Caparro & Nash

Wine.com presented us with a first-class problem. They had already become the largest online wine store in the country. Now they wanted a sophisticated brand that could push sales to the next level.

Speaking to their high-end wine loving clients, we wrote and created an emotional brand video that clearly demonstrated what Wine.com stands for. This was accompanied by visually-distinctive fifteen second spots. Together, this work delivered an immediate 15% boost in sales.

“It’s Wine” - Manifesto

TV CAMPAIGN

Working in concert with our branding video, this unique :15 campaign served up the various advantages of Wine.com and reminded everyone that while wine is a serious topic it’s also just plain fun.

“Sommelier”

“Convenience”

“Selection”

“Value”

DIGITAL & SOCIAL

With the success of our extensive branding work offering a tail wind, we created new social ads to increase customer acquisitions online. These ads generated an impressive 8:1 return on ad spend and a 23% decrease in acquisition cost.

COLLATERAL

After developing a sophisticated look and a honing a cultured-but-playful voice, we expanded this new brand personality into various media and materials.

PACKAGING & PERSONALITY

For large e-commerce companies, shipping boxes are an excellent branding opportunity. After all, these boxes are like little ads that are continually being carried up and down the street and set down in front of homes. So we took the opportunity and created a new look for Wine.com’s packaging. It was out with the boring brown cardboard. And in with our new visual identity and fun, unexpected headlines.