Wine.com presented us with a first-class problem. They had already become the largest online wine store in the country. Now they wanted a sophisticated brand that could push sales to the next level.

Speaking to their high-end wine loving clients, we wrote and created an emotional brand video that clearly demonstrated what Wine.com stands for. This was accompanied by visually-distinctive fifteen second spots. Together, this work delivered an immediate 15% boost in sales.

“It’s Wine” - Manifesto

TV CAMPAIGN

Working in concert with our branding video, this unique :15 campaign served up the various advantages of Wine.com and reminded everyone that while wine is a serious topic it’s also just plain fun.

DIGITAL & SOCIAL

With the success of our extensive branding work offering a tail wind, we created new social ads to increase customer acquisitions online. These ads generated an impressive 8:1 return on ad spend and a 23% decrease in acquisition cost.

COLLATERAL

After developing a sophisticated look and a honing a cultured-but-playful voice, we expanded this new brand personality into various media and materials.